BRANDS BUILT TO LAST
“Tailored brand packages for outdoor, lifestyle, and adventure founders ready to stand out in the real world.”
“Ready to break free from base camp? Together we’ll build a brand that climbs higher.”
If you’re building an outdoor or lifestyle brand, you don’t need another cookie-cutter identity. You need a campaign that refuses to blend in — a brand that hits hard, sparks loyalty, and makes people give a damn.
I partner with founders and established brands to create strategic campaigns and fearless design that don’t just look good, but work everywhere: from trail signs and packaging to merchandise drops and retail spaces.
"How Strategy Meets Design"
Just like any good climb, a strong brand starts with a clear route. Strategy is the map — defining direction, purpose, and the terrain ahead. Design is the gear that gets you there — bold, reliable, and built to perform in the real world. At 1980 Design Studios, I bring the two together, helping brands move from base camp to summit with visual identities that hold up wherever they go — from packaging and signage to the trails, stores, and communities they serve.
1980 Design Studios took my scattered ideas and created a simple, elegant brand identity that
exceeded my expectations. Creative, easy to work with, and highly recommended.
- WW Photography
“Smart founders don’t buy brands off the shelf - they build ones that are unique, built to last, and tailored to their business.”
Tailored packages take you from concept to launch — giving you everything you need to build, grow, and manage your brand with purpose and impact. From strategy and discovery to design systems, real-world mock-ups, and campaign concepts, each stage is built to help your brand stand out, evolve, and last.
BASE PACKAGE
Project Scope (2-3 weeks)
Focus: Core strategy + brand identity essentials.
Includes:
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Brand discovery session (vision, values, pain points)
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Competitor + audience analysis
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Moodboard + creative direction
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Primary logo design (1 concept, 2 revisions)
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Colour palette + typography recommendations
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Mini style sheet (basic usage guidelines)
TRAIL PACKAGE
Project Scope (4 weeks)
Focus: Expanding strategy + building a versatile identity system.
Includes everything from Base, plus:
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Extended logo suite
(primary, secondary, submark,)
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Extended brand guidelines (logo use, colours, fonts, imagery style)
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Two brand mockups (packaging, signage, merch or digital assets)
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Branded templates (social posts, presentation deck, email header)
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Tagline + brand messaging alignment
SUMMIT PACKAGE
Project Scope (5-6 weeks)
Focus: Full brand ecosystem + real-world application.
Includes everything from Trail, plus:
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Deeper brand strategy (mission, vision, values doc)
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Campaign concept development (launch or
refresh ideas)
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Real-world mockups
(Chose 3 from the following) Signage, wall art, packaging, apparel, merch, retail)
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Full brand book (comprehensive guidelines covering tone of voice, imagery, photography direction, campaign assets)
“Not sure which package fits? Book a quick Discovery Call — we’ll find your best route.”
LETS START A JOURNEY TOGETHER
With over 14 years of experience in design, I’ve worked with businesses across a range of industries to create identities that connect, perform, and endure.
At 1980 Design Studios, I bring the same strategic, hands-on approach to every project — helping brands refine their story, define their look, and show up consistently across every touchpoint.
From brand strategy, identity design, and campaign creation to signage, packaging, print, and merchandise, each project is crafted to make a real-world impact.
