"YOUR BRAND IS THE SINGLE MOST IMPORTANT INVESTMENT YOU CAN MAKE"
BUILD
YOUR
BRAND
LOGO DESIGN
BRAND PACKAGES
LIVERY SOLUTIONS
STRATEGIC CAMPAIGNS
SIGNAGE SOLUTIONS
MERCHANDISING
BRAND SUPPORT
ADVERTISING
BRAND STARTUP GUIDE
Building your brand is never easy, but it doesn’t need to feel hard. In fact, it should be an exciting, collaborative process - one that’s as rewarding for you as it is engaging for your customers.
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To help you get started, we’ve outlined five essential touchpoints that form the foundation of every successful brand:
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Define, Audience, Market, Develop, Tone.
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These steps are more than just a checklist - they’re a roadmap to clarity, creativity, and confidence. Whether you’re starting from scratch or refining what you already have, this structure will guide you toward a brand that feels authentic, aligned, and built to last.​
1. DEFINE
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Clarify your purpose, mission, and vision.
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Understand why you exist beyond profit.
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Define your core brand values (e.g. trust, innovation, sustainability) and how they integrate into your offerings
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* ACTION POINT - Write a clear brand mission statement that encapsulates your purpose and values.
3. MARKET
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Competitor analysis: Who are your main competitors
and what are they doing well?​
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Industry trends: What are the current trends in your
market?
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Define your brand’s desired positioning and
differentiation strategy.
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* ACTION POINT - Compile a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to understand your position in the market.
4. DEVELOP
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Choose a name that reflects your brand’s purpose
and resonates with your audience.
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Create the brand identity and experience.
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Craft the brand strategy into real product/service
design, website, content, and packaging.
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* ACTION POINT - Create a brand style guide that outlines these elements for consistent use across all platforms.
5. TONE
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Define and document your brand voice and tone.
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Craft key messaging pillars, taglines, and brand stories.
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How will you communicate your message across
different channels?
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* ACTION POINT - Write sample messaging for various platforms (website, social media, email) to establish your
brand voice.
